In this digital era, social media has become a stage for various generations to express themselves and share their creativity. One of the most prominent platforms in this regard is TikTok, which has captured the hearts of millions of users worldwide. Within the diverse TikTok community, two main groups are active: Generation Z TikTokers (born 1997-2012) and millennials (born 1981-1996). Although both contribute significantly to the TikTok world, there are significant differences in their approaches and styles when using the platform.

Generation-Z TikTokers

TikTokers from Generation Z have led significant changes in the world of social media and online entertainment. With their incredible creativity and deep understanding of digital trends, they have created entertaining and inspiring content that resonates with millions of people worldwide. TikTok has provided a platform for Generation Z to express themselves, share innovative ideas, and build strong communities. They also play an increasingly significant role in promoting social and environmental issues, raising awareness of global challenges. Generation Z TikTokers are a real example of how technology and creativity can merge to influence culture and drive change in this digital era.

Some characteristics of Generation-Z TikTokers in creating content include:

• Out-of-the-Box Creativity: Generation Z, known as “Gen Z,” is renowned for their extraordinary creativity. They are true innovators who are unafraid to think outside the box, often producing unique content that combines unconventional creative elements, resulting in truly impressive videos.
• Spontaneous Content: When Gen Z entered TikTok, they brought a fresh sense of spontaneity. They are less concerned about perfect production or polished scripts and prefer to share spontaneous moments from their daily lives, making their content feel authentic and engaging.
• Challenges, Dance, Comedy: Generation Z tends to be interested in challenges, dances, and humor. They often participate in trending TikTok challenges, create their unique dance moves, or produce funny videos that entertain their followers.
• Trending Music Savvy: Generation Z is always connected to the latest music trends. They quickly pick up on popular songs and often use them as the background music for their videos. They can also be reliable music trend-watchers on TikTok.
• Effective Use of Trending Hashtags: When it comes to using hashtags, Generation-Z TikTokers are savvy. They know how to leverage trending hashtags to increase the visibility of their content. Relevant hashtags are the key to Gen Z’s success on TikTok.

Millennial TikTokers

Millennial TikTokers have played a vital role in transforming the landscape of social media and online entertainment. Although they come from an older generation than the average TikTok user, they have brought a wide range of creative and entertaining content to the platform. TikTok has given them a platform to express their interests, talents, and perspectives, and they have used this opportunity to gain significant popularity and inspire millions of followers. Millennial TikTokers often bring a sense of nostalgia by discussing themes related to their youth, connecting with a diverse audience of all ages. Thus, they play a crucial role in maintaining diversity and relevance in the TikTok world.

Some characteristics of Millennial TikTokers in creating content include:

• Nostalgia Enthusiasts: Millennials, being a slightly older generation, often experience nostalgia. They tend to create content that reminds them of the past, sharing childhood memories or celebrating retro trends that transport them back in time.
• Thoughtful Content Creation: Millennials tend to approach content creation more seriously. They may plan their videos more meticulously, focusing on the message they want to convey. Their content is more narrative-driven and message-oriented.
• Sharing Life Experiences: Millennial TikTokers often use the platform to share their life experiences. They discuss personal issues, career developments, and life journeys, building deeper connections with their followers.
• Music with Personal Meaning: Millennials may share songs that hold special meaning for them rather than simply following music trends. They prioritize the message in the song over its popularity. Music for millennials is a way to express themselves and share their stories.
• Content-Relevant Hashtags: Millennials tend to use hashtags that are relevant to their content, rather than just following trends. They prioritize authenticity over being part of what’s currently popular.

The differences between Generation Z and millennial TikTokers create an interesting diversity within the TikTok ecosystem. While there are disparities in their approaches and styles, both groups have contributed significantly to making the platform dynamic and creative. Regardless of whether you are part of Generation Z or a millennial, what matters most is how you express yourself and contribute to the TikTok community with your own spirit and creativity.

And remember, if you’re a TikToker looking to take the next step in your journey, consider registering with DCT Agency, where you can leverage incredible opportunities as a rapidly growing TikTok talent!

Yustika Nindy Ferdiani