TikTok Shop to Reopen – Sandiaga Uno Weighs In

Good news for TikTok users in Indonesia, especially for those who have missed the shopping experience through TikTok Shop. The Minister of Tourism and Creative Economy, Sandiaga Salahudin Uno, has announced that TikTok Shop to reopen very soon with several conditions set by the government.

This statement was made by the Minister during an event at the Babakan Ciwaringin Islamic Boarding School in Cirebon on Sunday, October 8, 2023. Sandiaga Uno explained that they had engaged in intensive communication with TikTok and received assurances that the platform would comply with the new regulations imposed by the government.

One of the issues raised regarding TikTok Shop is the alleged threat to local Indonesian products. To address this, one of the conditions to be applied is an emphasis on local products within the TikTok platform. This is expected to help protect and support the diverse ecosystem of local products.

Read also: Sandiaga Uno Opposes the Total Ban on TikTok Shop in Indonesia

Sandiaga Uno also invited all stakeholders, including business actors, academics, and the general public, to provide input regarding the rules that should be applied within TikTok Shop. The goal is to create a balanced and fair environment for all business players on the platform.

The Minister emphasized that TikTok Shop to reopen and will resume operation once all the established regulations are met. This is good news for TikTok users who have missed the unique and interactive shopping experience offered by this platform.

Pros and Cons of the TikTok Shop Closure

The closure of TikTok Shop on Wednesday, October 4, 2023, has sparked various debates. Some conventional traders complained about the competition with TikTok Shop, which they considered detrimental to their businesses. However, with TikTok’s commitment to comply with government regulations, it is expected that there will be adequate solutions to address this issue.

The decision to reopen TikTok Shop is a positive step in supporting the growth of the creative economy in Indonesia in the digital era. It also reflects the government’s willingness to accommodate technology and digital innovation without neglecting the protection of the local economy.

So, we will see further developments regarding TikTok Shop and its regulations. For local businesses, this is an opportunity to utilize the platform as a channel to promote and sell their products more widely and effectively. All of this is a positive step in supporting the growth of Indonesia’s creative economy in the digital era.

Yustika Nindy Ferdiani