Sandiaga Uno is Considering Regulations Regarding TikTok Shop

The Indonesian government is currently considering stricter regulations regarding TikTok Shop, following the rapid growth of this social media platform in the country. TikTok Shop, which has become a key platform for Micro, Small and Medium Enterprises (MSMEs) to promote their products and reach a wider audience, is now the center of debate. However, in this context, Sandiaga Uno, the former Deputy Governor of DKI Jakarta who is known as a successful entrepreneur, expressed a favorable view towards the continuation of TikTok Shop in Indonesia.

Quoted from CNN, in a branding and digital marketing training event held at Heterospace, Solo, Sandiaga Uno firmly expressed his concern regarding the discourse of a total ban on TikTok Shop in Indonesia. He considers that the ban can have a negative impact, especially for MSME players who play on this platform.

According to Sandiaga Uno, TikTok has become a very important tool for MSME players to develop their business. On various occasions, both at the local and national levels, Sandiaga has encouraged MSMEs to utilize social media, including TikTok, as a tool to expand their reach and increase sales.

One of the points emphasized by Sandiaga is the potential impact of major disruption if TikTok Shop is completely banned in Indonesia. He reminded that TikTok users in Indonesia have reached more than 100 million people. Therefore, a total ban could produce too big an effect and affect the digital ecosystem that has been firmly established.

Sandiaga Uno Prioritize of MSMEs

Sandiaga Uno believes that the regulations currently being drafted should prioritize the interests of MSMEs and support Indonesia’s economic growth. He hopes that the regulation will be designed in such a way that it does not harm small and medium businesses, but rather provides support in facing increasingly fierce competition, especially from imported products.

The Indonesian government is currently trying to formulate a balanced TikTok Shop-related regulation, which strikes a balance between the utilization of social media platforms and consumer protection. This also includes considering input and views from various parties, including Sandiaga Uno.

The hope is that the policy taken later can provide maximum benefits for all parties involved in the digital business ecosystem in Indonesia, maintain the sustainability of MSMEs, and create jobs that support sustainable economic growth. Thus, in the midst of ever-evolving digital dynamics, Indonesia can remain at the forefront of encouraging business development and innovation in cyberspace.

Yustika Nindy Ferdiani