In the ever-evolving digital era, Generation Z (Gen Z) has forged a new path in seeking and obtaining information. This generation, born between the mid-1990s and early 2010s, has its unique way of accessing knowledge. One intriguing trend is the inclination to forsake Google as the primary source of information and shift to TikTok. Why is this happening? Let’s delve deeper into it.

Before we explore the reasons, it’s essential to understand that Google has been the go-to reference for everyone seeking answers to their questions. This colossal search engine has facilitated access to information from around the world. However, Gen Z is now showing a greater interest in TikTok than Google for information search.

More Enjoyable
TikTok, with its creatively humorous short videos, has successfully created an experience much more enjoyable than merely reading articles on Google. Reading long articles on Google may feel monotonous to many Gen Z members. In a matter of seconds, TikTok can convey the same information in an entertaining and non-monotonous format. The creativity of TikTok’s content makes learning more engaging.

Visually Captivating Format
Gen Z is a visual generation. They prefer content presented in a visual form over lengthy text. TikTok is a highly visual platform with short videos, animations, and captivating graphics. Information presented visually is often more easily remembered and understood compared to lengthy, dry text on Google search result pages.

Minimal Advertising
One significant reason for Gen Z’s shift from Google is the minimal amount of advertising on TikTok. When searching for information on Google, users often encounter disruptive ads that impede the search process. On TikTok, the focus remains on the core content without many ad interruptions. This results in a much smoother user experience.

No Need for Further Searching
On TikTok, information is presented quickly and directly. You no longer need to search for links to various sources or delve into lengthy articles. Everything you need is in short videos. Gen Z often prefers instant gratification, and TikTok provides an efficient way to obtain information without the hassle of further searching.

Phenomenon of TikTok over Google

We must acknowledge that TikTok has successfully created a platform that entices the younger generation with more engaging and non-monotonous content formats. Gen Z is now more interested in obtaining their information in an interactive and enjoyable format, and TikTok meets all these criteria.

However, this does not mean that Google will lose its relevance altogether. Google remains a crucial source of information for many types of searches and in-depth knowledge. Particularly for academic research, current news, or topics requiring further analysis, Google continues to be the primary reference.

This phenomenon demonstrates that the digital world is always changing, and preferences in seeking information evolve. TikTok has introduced a fresher and more enjoyable way of gaining knowledge. Nevertheless, Google still holds a special place in the online world as a powerful and extensive information search tool. Gen Z might prefer finding information on TikTok, but Google remains the online knowledge hub for many.

Read also: Tips for Finding Inspiration for Creative TikTok Content Ideas

Yustika Nindy Ferdiani