TikTok SEO vs Google SEO,
Search Engine Optimization or simply called SEO is one of the most important elements in today’s digital marketing strategy. In this ever-evolving world, two internet giants, TikTok and Google, have become major players in the SEO game. However, the question is, which one is better between the two? Let’s take a look at the comparison between TikTok SEO vs Google SEO to decide which one is superior.
TikTok is a short video-sharing platform that has become a global phenomenon, especially among the younger generation. In 2023, TikTok has become increasingly important in digital marketing strategies, and TikTok SEO has unique characteristics:
TikTok SEO Advantages
- Focus on Visuals and Creativity: TikTok is a visual platform centered on creative content, which allows users to express themselves through short videos. TikTok SEO emphasizes the use of relevant keywords and engaging descriptions on your videos.
- Easy to Find: TikTok has a powerful mapping algorithm, which helps videos relevant to keywords appear in search results and on users’ homepages.
- Young audience: If your target is Generation Z or millennials, TikTok is an ideal place to reach this young audience
TikTok SEO Challenge
- Short Content: TikTok’s short video format may limit the type of content that can be optimized effectively.
- High Competition: Due to TikTok’s popularity, competition in achieving top rankings in search results can be fierce.
Read also: TikTok Ads 101: Getting-to-Know
Google remains the most dominant search engine worldwide, with millions of searches every day. Google SEO has its own characteristics:
Google SEO Advantages
- Huge Traffic: Google is able to drive huge traffic to your website, especially if you manage to achieve top rankings in search results.
- Long Content Support: Google is more suited for in-depth, keyword-focused content with details.
- Local Business Opportunities: Google Maps and business reviews allow Google SEO to reach local audiences very effectively
Google SEO Challenges
- Fierce Competition: Competition for top rankings in Google search results is very high, especially for highly competitive keywords.
- Constantly Evolving Algorithm: Google’s algorithm is constantly changing, which makes SEO a continuous and complex job.
So which one do you think is better? Or are you still confused? If you are still confused, DCT Agency will share a little case study in terms of using TikTok SEO and Google SEO. Please note that to determine which SEO is better, first know where our business goals and targets are more focused. When you have determined it, it can be determined to use TikTok SEO or Google SEO. In this case study, DCT Agency did not choose one but used both for its Digital Marketing strategy.
In the use of TikTok SEO, DCT Agency focuses on the keyword “TikTok MCN Indonesia” can be seen from the picture below how well TikTok SEO functions if used with the right target.
The example image above is the result of the TikTok SEO implementation that DCT Agency uses, it can be seen that although the number of views of DCT Agency’s Short Video is not too much compared to other Short Videos, the results are still in the Top Search and the Short Video is in the first position.
Then on the use of Google SEO, DCT Agency also focuses on the same keywords as TikTok SEO, namely “TikTok MCN Indonesia”.
Even if you look at the image above, DCT Agency dominates the first page of Google with the first rank like Tiktok SEO before.
Conclusion of TikTok SEO vs Google SEO
The conclusion is that the focus is not which one is better? But how maximum and proper we use TikTok SEO and Google SEO for DCT Agency’s Digital Marketing Strategy. So stop comparing and start setting goals, target audiences in the SEO Strategy of each platform to achieve the best results.