A Deeper Dive into Advertising on TikTok
I’m sure you’re all familiar with TikTok, right? TikTok was first launched globally in September 2017, and its rapid growth has made it one of the most dominant apps in the world. As reported by DataReportal, TikTok has more than 1.2 billion active users every month, surpassing LinkedIn and X (formerly Twitter).
Due to its popularity and growth, TikTok has become a platform with great potential for brands and marketers to promote and expand their communities, both through organic content posts and advertising with TikTok Ads, especially in Indonesia. According to DataReportal, active TikTok users in Indonesia rank second in the world after the United States (113+ million).
What are TikTok Ads?
TikTok Ads is an advertising service offered by TikTok to assist brands and marketers in achieving their marketing goals on this platform. With TikTok Ads, you can create, run, manage, and track advertising campaign activities more efficiently and effectively.
Before getting started with TikTok Ads, there are some important things to understand. Firstly, TikTok Ads offers two cost budgeting options: daily and lifetime. The daily option allows you to set a daily budget to be spent within one day, while the lifetime option allows you to specify the budget for the entire duration of the ad campaign. This provides high flexibility in managing your advertising budget according to your needs and marketing strategies.
Additionally, TikTok Ads allows you to target your audience very specifically. You can define your audience based on various parameters, such as demographic data (like age, gender, age, location), interests, relevant hashtags, and more.
This allows you to direct your ads to people who are most likely to be interested in your products or services, increasing the chances of conversion. With so many targeting options and budget flexibility, TikTok Ads give marketers a high level of control to achieve their marketing goals. It also allows you to measure the performance of your advertising campaigns more accurately and make adjustments if needed during the campaign.
Types of TikTok Ads
TikTok Ads provide a variety of ad types, each with its own characteristics. Let’s take a closer look at each one!
1. In-Feed Ads
In-Feed Ads are ads created to appear as if you are watching videos on the For You Page (FYP) or mixed with organic content. This type of ad is suitable for increasing brand awareness.
2. TopView Ads
This type of ad appears at the very top when you open TikTok. This means it’s the first video you see, which can significantly increase awareness. Since TopView Ads are the first video viewers see, the video quality must be very high, with an engaging and easily understandable story. Don’t forget to include a relevant Call-to-Action (CTA) button as well.
3. Spark Ads
Spark Ads are a relatively new type of TikTok ad, where brands or marketers can promote organic content that has already been uploaded. Spark Ads automatically appear on the For You Page (FYP), and users are directed to a specific website or destination based on their needs (profile visit, website visit, or application visit).
4. Branded Mission
To maximize engagement with TikTok’s extensive user base, brands can create special video filters that can last for up to 10 days. This type of ad can display a brand logo or specific symbol to promote products or services.
TikTok Ads are a powerful tool for expanding your reach and increasing brand awareness. With a good understanding of the available ad types, target audiences, and effective strategies, you can harness the potential of TikTok Ads to increase conversions and achieve your marketing goals.
DCT Agency, a company specializing in advertising and talent management, has been helping social media content increase engagement and sales through TikTok Ads. With a professional team, DCT Agency offers the best TikTok Ads Service in its field. Many brands and SMEs have used TikTok Ads from DCT Agency, such as hokishopbali, Vivo, vivelle, p&g, hanasui, breylee, and waxhouse. So, if you want to stand out in the competitive world of TikTok, consider using TikTok Ads from DCT Agency as your primary marketing tool.