Shopee: Marketplace with the Highest Revenue

A recent study conducted by Ipsos in March, titled ‘Understanding The Potentiality In E-commerce Seller,’ sheds light on how Shopee has emerged as a driving force for business growth among local brands and SMEs in the world of e-commerce. In this research, various crucial factors influencing the success of local brand and SME businesses in the e-commerce realm are explored in-depth.

One of the key highlights of the Ipsos study is the revelation that Shopee consistently emerges as the marketplace that generates the highest revenue for local brand and SME entrepreneurs. With a revenue share of 65 percent, Shopee outperforms its competitors, with Tokopedia at only 16 percent and Lazada at 6 percent. This underscores that Shopee has become the preferred choice for entrepreneurs to generate significant income through this e-commerce platform.

Maximum Benefits with Shopee

In addition to its substantial revenue, Shopee is also the top choice in terms of benefits for business owners. A total of 59 percent of respondents indicate that Shopee provides the most benefits for their businesses. Tokopedia stands at 20 percent, while Lazada lags at 7 percent. These benefits encompass increased sales, opportunities for sustainable business growth, and broader market expansion.

Strong Image in the Eyes of Local Brands and SMEs

The Ipsos research also measures the image of e-commerce platforms in the eyes of local brand and SME entrepreneurs, using indicators such as Top Of Mind (TOM) and Brand Used Most Often (BUMO). The results are highly impressive:

• Top Of Mind (TOM): Shopee is the first brand that comes to the minds of 67 percent of respondents when they think about a marketplace platform. Tokopedia reaches 16 percent, while Lazada is at only 6 percent. This indicates Shopee’s dominance as the most recognized and remembered brand.
• Brand Used Most Often (BUMO): Shopee is also the platform most frequently used by the majority of local brand and SME entrepreneurs, with 80 percent of respondents stating that they frequently use Shopee. Tokopedia reaches 10 percent, while Lazada is at only 3 percent. This suggests that Shopee is not only a well-known platform but also the most actively used one.

DCT Agency Supports Affiliators’ Success on Shopee

In efforts to support the growth of the creative digital economy and help affiliators achieve success on Shopee, DCT Agency actively participates. For affiliators looking to excel on this e-commerce platform, DCT Agency is ready to be the right partner.

Joining DCT Agency not only opens doors to various opportunities but also provides access to numerous benefits, including the chance to earn extra commissions of up to 20 percent. We also offer support, guidance, and tools you need to maximize your potential on Shopee and succeed in this promising e-commerce world.

So, don’t miss out on this opportunity! Join DCT Agency now and propel your business to the next level on Shopee, the e-commerce platform that has proven to be the top choice for local brands and SMEs in Indonesia. With Shopee, you’ll not only grow your business but also achieve greater success in the world of e-commerce.

Yustika Nindy Ferdiani