Ulle’s Journey on TikTok

In the era where homemakers showcase their creativity on TikTok, It’s undeniable that TikTok has become a stage for creativity across various demographics, including homemakers. One inspiring success story in earning through TikTok is Ulle. In 2021, Ulle decided to join the TikTok community, initially as a regular viewer enjoying diverse content on the platform.

After enjoying various content, Kak Ulle decided to become more actively involved and started creating her own content in early 2022, particularly in January. Despite being a homemaker, Kak Ulle had a desire to generate her own income. She began by participating in various events and consistently conducting live broadcasts on the platform.

Initially, it might have been a bit quiet, but luck struck when one of her contents made it to the For You Page (FYP), instantly boosting Ulle’s live viewers significantly. Seeing this potential, a friend recommended joining DCT Agency, a well-known TikTok marketing agency.

Transformation Towards Success of Ulle in Fashion Lifestyle

After joining DCT Agency, Kak Ulle underwent significant changes in her content strategy. Initially, her content covered various products, but with advice from DCT, Kak Ulle decided to shift towards fashion products to enhance the Gross Merchandise Value (GMV).

Changing the focus of products wasn’t easy, and Kak Ulle acknowledges that there were occasional traffic drops during this transition. However, Kak Ulle’s determination and consistency led her to collaborate directly with fashion brands to produce more authentic content.

Achieving a Sales Target of 500 Million and Receiving a 10 Million Prize from a Brand

In May, Ulle and the DCT Agency team set a sales target of 500 million rupiahs. Despite sounding ambitious, with the help of the DCT team, Kak Ulle successfully achieved it. This success is not only reflected in reaching the sales target but also in receiving a prize of 10 million rupiahs from a brand.

Joining DCT Agency also brought exciting experiences for Kak Ulle, allowing her to meet other creators. This facilitated collaborations and the exchange of ideas regarding content and effective sales strategies.

The success story of Kak Ulle imparts valuable lessons for anyone aiming for success on TikTok. Consistency in creating content, creativity in marketing approaches, and the courage to try new things are key. Additionally, joining agencies like DCT Agency can be a smart step to gain the support and guidance needed to optimize TikTok’s potential.

Kak Ulle’s inspirational story proves that TikTok is not just a platform for entertainment but also a real opportunity to earn income. So, don’t hesitate to try new things, such as changing the focus of products or joining agencies like DCT Agency. Most importantly, enjoy every moment, and who knows, you could be the next ‘Kak Ulle’ achieving success in the world of TikTok.

Yustika Nindy Ferdiani