Yustika Nindy FerdianiIn this digital age, searching for information is an unavoidable daily activity such as Tiktok as search engine. Over the years, Google’s search engine has been the top choice for many people to find answers to their questions. However, technological developments and user preferences change over time. Today, social media platform TikTok has become a magnet for Generation Z (Gen Z) as an attention-grabbing search engine alternative because Gen Z prefer uses TikTok as search engine over Google.
According to research conducted by Cloudflare in 2021 quoted by Merdeka.com, it turns out that around 40 percent of Gen Z born between 1997 and 2012 prefer to search for information on platforms other than Google, with TikTok being their favorite choice. This phenomenon shows a shift in search behavior from traditional search engines to more interactive and visual platforms.
Is TikTok as Search Engine Better?
TikTok, with over three million downloads worldwide, has become a platform for diverse content that is engaging and entertaining. Its growing popularity has attracted Gen Z to seek information and entertainment in the same place. With its unique short video format, TikTok provides an engaging and efficient way for users to find out what they want.
Not only as an entertainment platform, but TikTok has also become a source of knowledge for many people. Many users, including content creators, share their knowledge on various topics on the platform. From creative tutorials to science-related information, TikTok has become a place where people can learn while entertaining themselves.
Another factor that makes TikTok increasingly popular as a search engine is its advanced algorithm that serves content relevant to user preferences. By understanding user behavior and their preferences, TikTok can curate a list of videos that match each individual’s interests and needs. This makes it easier for Gen Z to find relevant information without having to do an active search.
The increased use of TikTok as a search engine is also supported by the hashtag feature and short, concise video summaries. By using hashtags, users can easily find content related to a particular topic without having to sift through many results like in traditional search engines.
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This change in search behavior certainly has an impact on marketers and content creators. They need to adapt their marketing and content strategies to more effectively reach Gen Z audiences who are now more actively using TikTok as a source of information.
In conclusion, TikTok has transformed from an entertainment platform to an alternative search engine that Generation Z is interested in. With engaging and relevant content, as well as efficient search features, TikTok continues to be the top choice for those who want to find information and entertainment in a fast and fun way. As technology evolves and user preferences change, TikTok’s role as a search engine will likely continue to evolve and become an important aspect of Generation Z’s digital life going forward.
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