Live Selling: What Is It, and Why Is It Captivating?

Have you ever witnessed the phenomenon of ‘Live Selling’ in China? If you’re not familiar with it, let’s delve into it. It’s a marketing strategy that’s currently the talk of the town, moving so swiftly that it appears to be executed by robots. In this article, we will explore what ‘Live Selling’ in China is, why its rapid movements are captivating many, and how you can also join this trend.

Live Selling is a form of direct marketing conducted through live broadcasts on digital platforms, and this trend is sweeping across China. These ‘Live Selling’ videos have incredibly fast movements, almost resembling those of robots. In ‘Live Selling’ videos, sellers interactively introduce and sell products directly to their audience. This is usually done through platforms like Douyin (the Chinese version of TikTok), which allows viewers to engage directly with the sellers.

What makes ‘Live Selling’ in China so intriguing? One of the main reasons is the remarkable speed of the sellers’ movements, making them appear as if they are robots. This speed is designed to keep the audience engaged and interested. On the other hand, the fast-paced nature of these videos also makes it challenging for viewers to overthink, making them more prone to impulsive buying.

Cici Gemas and ‘Live Selling’

@vonvon_7 Replying to @-Ry- Hmm, kapan yaa TikTok Shop buka lagi? Menurut kamu kapan? Comment yaa 🥰 #chineselivestream #tiktoklongvideo #doyinchina #doyintiktok #viral #trending #fyp ♬ original sound – CICI GEMAS

A popular example of ‘Live Selling’ in China is Cici Gemas, who has successfully embraced the concept of ‘Live Selling.’ Her rapid movements and interactive style with the audience have earned her a loyal following and boosted her product sales.

However, the allure of ‘Live Selling’ in China goes beyond quick movements and marketing strategies; the behind-the-scenes stories of content creators are equally fascinating. There is a dedicated DCT team supporting content creators like VonVon in the creation of engaging videos. The success of VonVon is undoubtedly attributed to the support of these teams. This is why having a solid team, like the DCT team, is crucial for creating effective content.

Join DCT for Your Success!

If you want to follow in Cici Gemas’ footsteps, there’s no reason for you to wait any longer. Join DCT now to receive the support and assistance you need. DCT is the ideal place to start because we are ready to provide a team that will help boost your Gross Merchandise Value (GMV) and create creative content that will make your products go viral.

‘Live Selling’ in China is a fast, effective, and entertaining marketing trend. With movements so rapid that they seem robot-like, this marketing strategy has successfully captivated audiences and boosted product sales.Join this trend now, as well as other viral trends and join DCT to get the support you need for your product marketing success.

Yustika Nindy Ferdiani