Indonesia Becomes a Second Largest of TikTok Users In the World

TikTok has become a global phenomenon since its launch in 2016. TikTok Users of Indonesia was recorded to reach 13 million around the world In April 2023. That thing was making it the country with the second largest TikTok users in the world.

According to a report from research firm Statista, Indonesia surpassed many countries with a significant number of TikTok users, but still fell short of the United States which ranked first with 117 million users. This achievement shows how popular TikTok is in Indonesia, where users from all backgrounds and ages find it appealing to create and watch creative videos.

Indonesia, with its large population and widespread internet usage, has been a fertile ground for TikTok’s growth. The app has influenced the daily lives of Indonesians, including in various aspects such as business and economy. In fact, Indonesia also contributes greatly to TikTok’s business success through TikTok Shop.

TikTok Shop is an e-commerce platform within the TikTok app that allows users to sell products and shop through live broadcasts. Users can creatively showcase their products and directly interact with viewers in the selling process. This has created new business opportunities and supported the growth of the e-commerce industry in Indonesia.

TikTok Users of Indonesia Continues to Grow

ByteDance, TikTok’s parent company, has set a sales target for TikTok Shop in Indonesia of US$20 billion. In the previous year, TikTok Shop recorded a GMV (Gross Merchandise Value) of 4.4 billion US dollars or around 65.5 trillion rupiah. Data summarized by research firm Cube Asia shows that Indonesia plays a major role in achieving this GMV figure.

In developing the TikTok ecosystem in Indonesia, DCT Agency is present as the top official TikTok Shop MCN (Multi-Channel Network). As the first MCN with a 5-star rating, DCT Agency has been instrumental in connecting TikTok creators with business opportunities on TikTok Shop. DCT Agency’s dedication to developing engaging short video content and supporting its creators in live broadcasts has contributed greatly to TikTok Shop’s GMV growth in Indonesia.

Indonesia as TikTok’s main market in Southeast Asia has proven its potential in driving the e-commerce industry and digital economy. TikTok users in Indonesia are not only entertaining people with their creativity, but also driving significant economic value. TikTok has become a platform that enables individuals and businesses to grow and succeed in this digital age.

For creators who want to tap into TikTok’s potential and participate in the success of TikTok Shop, DCT Agency is here as a partner who can assist in the development and marketing of their content. Creators can sign up through the DCT Agency website and take the first step towards success on TikTok!

With TikTok’s growing number of users and growing influence, Indonesia has great potential to continue to grow as one of TikTok’s key markets in the world. By working together with companies, creators, and users, TikTok will continue to enrich and inspire Indonesians through creative, innovative, and entertaining content.

Yustika Nindy Ferdiani