TikTok Live Streaming Beats Over All Its Competitors

TikTok has managed to beat its competitors with its innovative live streaming feature. A survey involving 316 marketplace merchants found that one in three respondents use TikTok live streaming features like TikTok to sell products online. This phenomenon shows how strong TikTok’s influence is in the world of social commerce.

One of the main reasons why TikTok Shop live streaming is the superior choice is because of the huge number of TikTok users in Indonesia. In the first quarter of 2023, TikTok reached 135 million users in Indonesia. This number makes the audience reach during live streaming wider, thus increasing the potential to gain new customers.

In addition, TikTok as a social media platform also provides users with psychological comfort in enjoying content, including when live streaming online buying and selling. TikTok is known for its intuitive interface, engaging look, and variety of creative content. All of this creates a pleasant environment for users, which in turn makes them more comfortable when interacting with TikTok Shop live streams.

Benefits of TikTok Live Streaming

The live streaming feature on TikTok Shop has changed the way online merchants interact with their potential customers. Through live streaming, merchants can directly communicate with their audience, explain product details, answer questions, and give live demonstrations. This creates a more personalized and interactive experience, which in turn can help increase customer trust and satisfaction.

In addition, TikTok Shop’s live streaming feature also benefits merchants in terms of product marketing and promotion. Live streaming provides an ideal platform to introduce new products, hold special promos, and provide exclusive offers to audiences. In the fast-paced and instantaneous atmosphere, TikTok Shop live streaming is an effective way to grab users’ attention and encourage them to make purchases.

Read also: TikTok Applies for Digital Payment License to BI

When looking at TikTok’s success in delivering powerful and innovative live streaming features, it’s no surprise that the platform has managed to win over its competitors in the social commerce space. TikTok’s success in creating a fun environment, reaching a large audience, and providing users with an interactive experience has made it a top choice for online merchants to sell their products.

By continuing to innovate and listen to the needs of users and merchants, TikTok has the potential to continue to lead in the world of live streaming online buying and selling and become an indispensable choice for merchants looking to expand their reach and increase their sales.

Yustika Nindy Ferdiani