As a Hot Topic in the Business Sector, DCT Agency is Engaging Housewives to Become Content Creators
On February 27, 2023, David Nugroho, CEO of DCT Agency, was invited to speak on IDX Channel regarding “Ulik Potential Influencer.” DCT Agency’s invitation on this occasion is exclusively due to DCT’s achievements, which is currently a hot topic of conversation in the business industry. According to IDX Channel, digital advertising is projected to grow at a rate of up to 12% year on year.
The wheels of an extraordinary economy have been turned by the creativity of hundreds of content creators under the DCT Agency. In fact, DCT Agency generated 228 billion rupiahs in sales transactions in the TikTok Shop in 2022! Furthermore, the Republic of Indonesia’s Minister of Tourism and Creative Economy, Sandiaga Uno, stated, “The 60% increase in sales in the PAREKRAF (Tourism and Creative Economy) sector comes from creative content, so agencies and content creators play an important role in product promotion.”
DCT Agency has an Incubation Program that invites housewives to become TikTok Shop content creators. “We have a special Incubation Program for Housewives, which allows them to sell at the Live TikTok Shop after their husbands go to work and their children go to school. Based on our previous success story partnering with housewives, they generate 300 million rupiahs per month,” said DCT Agency CEO David Nugroho.