CEO of DCT as Speaker at GroupM’s Tech Sales Social Commerce 24/7 Sprint Harbolnas Event
At the Sales Social Commerce 24/7 Sprint event held by GroupM in celebration of Harbolnas on Wednesday (26/7), DCT Agency CEO, Mr. David Nugroho, got the golden opportunity to appear as one of the speakers. GroupM, as the world’s largest media company, gave Mr. David this valuable opportunity to share his insights and experiences regarding DCT Agency’s success in managing campaigns on the TikTok platform.
During the Q&A session, Mr. David revealed that DCT Agency is one of the top agencies on TikTok that successfully manages several popular categories, such as beauty, fashion, and HLA (Home Living and Appliances). Mr. David highlighted that the trend in TikTok shows fashion holds the largest portion with 50% of the market, beauty reaches 20-25%, while the rest is divided between HLA, Electronic, and FMCG categories.
One of the interesting highlights discussed was how DCT Agency was able to manage and develop a TikTok account for client P&G when it first entered the platform. In a short period of time, the account managed to increase the number of followers from 500 to 15k in just 3 months. This shows that DCT Agency has an effective strategy in dealing with challenges on a dynamic platform like TikTok.
DCT Agency CEO Talks about GMV Achievement
The success is also reflected in the significant increase in the Gross Merchandise Value (GMV) of TikTok clients handled by DCT Agency. Mr. David proudly shared that GMV has increased by 45 times since 2022. This astounding figure confirms DCT Agency’s commitment and dedication in achieving great results for its clients.
Mr. David as DCT Agency CEO, also emphasized how important it is to understand the audience and the prevailing trends on the TikTok platform. The right content strategy, collaboration with renowned creators, and utilization of TikTok’s unique features are the keys to success in the campaigns run by DCT Agency. In addition, solid team spirit and good communication between the client and the agency also contributed to achieving great results.
Not only did he succeed in becoming one of the top agencies in TikTok, Mr. David’s presence as a speaker in the Sales Social Commerce 24/7 Sprint event also provided inspiration for other participants. The experiences and success stories shared by Mr. David can be used as motivation to continue to develop and innovate in facing challenges in the increasingly dynamic world of digital marketing.
The presence of DCT Agency CEO, Mr. David Nugroho, as a speaker at GroupM’s Social Commerce 24/7 Sprint is a recognition of DCT Agency’s outstanding achievements in managing campaigns on the TikTok platform. The success in increasing the number of followers and GMV of clients is concrete evidence that DCT Agency has an effective strategy and is able to adapt to prevailing trends. Hopefully, Mr. David’s presence as a performer will inspire and motivate other marketing professionals to continue to innovate and achieve success in this digital era full of potential.