Get to know TikTok Shop First
This article we will discuss the difference between MCN and TSP TikTok shop in full. Social media has become a necessity for some people. TikTok is one of them. The platform has now become a global phenomenon sweeping the digital world, with millions of users who are infatuated with interesting and entertaining short content. Behind TikTok’s success, there is a business concept that is no less interesting, namely TikTok Shop. In TikTok Shop, there are two terms that often appear, namely MCN and TSP TikTok. But what exactly is the difference between the two?
MCN stands for Multi-Channel Network. It is a business entity that acts as an intermediary between content creators and brands or advertisers. MCN acts as an agency or network that manages and supports content creators in developing their careers on TikTok. They provide a range of services, including marketing, management, and guidance in optimizing content quality and visibility.
On the other hand, TSP stands for TikTok Service Provider. TSPs act as service providers who focus on managing and improving TikTok accounts. They focus on technical aspects, such as follower growth, algorithm optimization, data analysis, and marketing strategies optimized for the TikTok platform. TikTok TSPs play an important role in helping content creators increase visibility and achieve better growth goals.
Difference between MCN and TSP Tiktok
The main difference between MCN and TSP lies in the focus of the services they provide. MCNs are more oriented towards talent management and relationships with brands or advertisers, while TSPs are more focused on managing and growing TikTok accounts. However, it is important to note that some business entities can provide both services in an integrated manner.
The advantage of working with MCN is that content creators can benefit from the network and connections MCN has with leading brands. Collaboration with top brands can open up opportunities for greater earnings and increased content exposure. In addition, MCN can also provide guidance in marketing strategies and career development.
Meanwhile, TSP helps content creators understand TikTok’s algorithm and optimize their content to be more visible to users. They can provide insights into trends that are popular on the platform, in-depth data analysis, and effective growth strategies. This helps content creators increase their followers, interactions, and potential success on TikTok.
In conclusion, both MCNs and TSPs play an important role in TikTok Shop. MCNs focus more on talent management and brand connections, while TSPs focus on account management and growth strategies. Both complement each other in supporting the success of content creators.
DCT agency as the top TSP and MCN TikTok Shop can present talents who will earn up to hundreds of millions. They will be guided on how to sell on TikTok Shop properly and correctly. So that not only the success of DCT agency itself but also for the talents.