Record Sales of IDR 107 Trillion through TikTok Live Shopping

In the midst of rapidly evolving technology and shopping trends, TikTok, an increasingly popular social media platform, has made a remarkable achievement in the world of e-commerce. In August 2023, TikTok achieved record sales of Rp 107 trillion through its Live Shopping feature, a feat that shook the e-commerce world and raised big questions about the influence of social media platforms in changing the way we shop online.

TikTok is no longer just a short-form entertainment platform used to share creative videos. It has become a powerful ecosystem for online commerce, with tools and features specifically designed to support brands and users in the context of online shopping. TikTok Creator, Marketplace, TikTok Creative Exchange, Video Shopping Ads, and Live Shopping Ads are some of the key features that have been the pillars of TikTok Live Shopping’s success.

Internal TikTok Shop data reveals that one in three TikTok users have purchased a product through TikTok Shop. This shows the extent to which TikTok has influenced consumer behavior and become a popular online shopping destination. The success of TikTok Shop is not only based on the ease of shopping, but also on the concept of “Shoppertainment” (Entertainment first, eCommerce second), where entertainment is placed above all else while e-commerce supports it. This concept has changed the way brands interact with consumers and made the shopping experience more engaging.

However, the success of TikTok Live Shopping is not only thanks to its technical features. The record sales of Rp 107 trillion were also driven by the strong collaboration between affiliates with local brands and famous public figures. These public figures have great influence on the TikTok platform, and when they are involved in Live Shopping events, it gives products and brands tremendous attention.

TikTok Live Shopping Opens the Door

TikTok Live Shopping also opens the door for businesses, both small and large, to increase their sales directly. The platform gives room for creativity in creating short videos and engaging live streaming activities. This has helped businesses to reach a wider audience and interact directly with their customers.

In addition to being a platform for shopping, TikTok Shop also has a strong commitment to providing comprehensive support to local Micro, Small, and Medium Enterprises (MSMEs). This support includes various programs such as orientation, incubation, and various other initiatives aimed at increasing the growth of local MSME businesses.

In achieving this remarkable sales record, DCT Agency, one of the leading TikTok agencies, played a very important role. As reported by Bloomberg media, DCT Agency was recognized as one of the TikTok agencies that contributed significantly to the success of TikTok Live Shopping. For individuals who are ambitious to achieve success through social media, especially TikTok, this is the right moment to join DCT Agency. With DCT Agency’s help, you can tap into the full potential of TikTok Live Shopping and achieve great success in the growing world of e-commerce. Success awaits, apply immediately!

Yustika Nindy Ferdiani